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What
is coaching?
Why
become a Certified Coach?
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Coaching Services
for parents of
struggling teens and young adults.

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WHAT IS COACHING?
Coaching, as a profession, is a relative newcomer to the field of inter-personal help and support. In the 1980's, many large companies began to train some of their most skilled, experienced managers specifically to serve as mentors to younger colleagues. In addition, top executives, entrepreneurs and business owners sought out coaches to overcome the 'loneliness at the
top'. The coaching movement soon spread beyond business as special individuals brought their talents and experiences to
collaborative relationships in education, community groups, politics, parenting and many other areas of human interactions.
Some confusion exists today as to just exactly what a coach does, and how - or whether - coaching works. To begin with, let's look at what coaching
IS NOT:
Coaching is not therapy. Therapists diagnose unhealthy dysfunction and prescribe
and/or practice methods of treatment.
Coaching is not consulting. Again, consultants are problem solvers and advice givers.
Now let's look at what a coach IS:
A coach helps uncover under-used strengths and abilities.
A coach is a peer and a partner of the healthy client.
A coach acts as a sounding board.
A coach brings his or her unique experiences to the client, but only as an example,
not as an answer.
A coach acts as an accountability agent for the client.
A coach asks penetrating, direct questions to help the client clarify his or her process.
A coach provides perceptions, observations and options.
A coach acts as catalyst for the client's own solutions, decisions and actions.
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WHY BECOME A CERTIFIED COACH?
A Certified Coach is recognized as a professional who adheres to the Code of Ethics and standards of the International Coach Federation
(www.coachfederation.org).
By gaining certification, the coach demonstrates seriousness of purpose and willingness to develop a theoretical and practical base for practice. Not all coach training programs offer
ICF-approved certification, a feature we consider a must for the professional parent coach.
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ABOUT PAYPAL
PARENT COACH TRAINERS ACADEMY and Ever Higher LLC have contracted through PayPal to accept VISA and MasterCard credit cards, and bank debit cards.
PayPal offers a secure and expedient way to pay. All transactions are confirmed by email and will appear on your credit card bill or debit statement as: PayPal
"EVERHIGHER".
To take advantage of the easy payment options provided by PayPal, please follow the steps below:
1. Click on the PayPal logo below.
2. The Ever Higher LLC account payment page will appear.
3. 'Description' is one of the following services:
a. PCTA Coach Training Course
b. PCTA Staff Development
c. Book Order
4. Fill in amount to be paid.
5. If you have an active PayPal account, access it with your email address.
6. If you do not have a PayPal account, click on 'continue' button down by the credit card
logos to complete transaction. You are not required to establish an account in order to
pay online.
7. Complete transaction by providing the credit card or debit card information.
Please contact us if you encounter any problems with
PayPal. Thank you.
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541-504-5224 Redmond, Oregon
pvalentine@everhigher.com
Copyright Ever Higher LLC 2011
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